Corporate video – also called corporate film, institutional film or institutional video – is one of the most effective formats for communicating today.
Accessible, impacting and versatile, it allows a company to tell its story, showcase its assets, strengthen its credibility and create an emotional link with its clients, partners or collaborators.
But what exactly is a corporate video? Why did it become indispensable? And above all, how can it transform your communication?
At Herblot Productions, it's one of our specialties, so we explain everything.
What is corporate video?
The corporate video – also called institutional video – is a video format designed to present a company, its activity, values and teams.
It can take several forms:
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business portrait,
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videos "employer brand",
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video onboarding for new employees,
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internal videos (culture, values, HR messages),
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team presentation video,
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video presentation of premises or know-how,
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recruitment video,
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brand film oriented storytelling.
Unlike an advertising spot, corporate video is not only about selling.
In particular, she seeks to make it clear Who you are, what you do, and why you do it.
Why make a corporate video?
Giving a professional and credible image
Today, a company without video often appears "invisible".
A well-realized corporate video is a real guarantee of seriousness:
It shows that you invest in your image, in your communication... And in your clients.
Tell a story
The companies that score are those that know how to tell.
The corporate video helps you reveal behind the scenes, faces, values that animate you.
It is a perfect format to work your storytelling and create a strong emotional bond.
Attracting talent
New generations want to work for companies with values that speak to them.
One corporate video "employer brand" allows you to want to join your team by showing your culture, atmosphere, and values.
Better present your services
A video is worth a thousand words, even more when it comes to explaining a technical profession, know-how or complex process.
A corporate video allows make your activity clear, visual and understandable.
Boost your online visibility
Videos can be featured on your website, Google, LinkedIn, Youtube, Instagram and other relevant social networks. But also on supports such as a TV reception in your premises, a screen on a stand in a living room, etc.
Result: more visibility, more commitment, and better natural SEO, as visitors stay longer on your site.
Building confidence
Showing your teams, your places, your way of working is to lift doubts and humanize your relationship with your customers.
What's a corporate video for?
Present your business in seconds
This is the perfect format to explain your activity in a fast, attractive and professional way.
Modernize your communication
In a world full of content, video has become THE preferred audience format.
It strengthens your presence and positions you as a modern and dynamic company.
Supporting your business actions
A corporate video can be used by your salespeople to introduce your business, facilitate their appointments and provide clear and memorable support.
Communicate internally
For your collaborators, partners or newcomers, video is a very powerful educational support.
Power your social networks
Une vidéo corporate peut être déclinée en formats courts, extraits, taser, capsules thématiques, portraits d’équipe, etc.
One only shooting = several weeks of content.
Strengthen your differentiation
In most sectors, competition is strong.
What makes you unique is your identity Your values, your teams, your vision.
The corporate video makes it possible to highlight all this.
Why call a professional for your corporate video?
While smartphones are progressing, corporate video remains a strategic format that requires Writing adapted and precise staging consistent with your identity, light and colour management Think, one its irreproachable1 dynamic mounting, and one leadership of teams for a natural and professional rendering.
At Herblot Productions, we accompany companies from A to Z. From script to filming, to post-production, to the final version optimized according to the broadcast channels.
The result?
A custom corporate video that really highlights your business and strengthens your communication over the long term.
Corporate video, a sustainable investment
The corporate video is a essential tool, able to improve your image, attract customers and talents, and strengthen the coherence of your business.
Whether you are a TPE, an SME or a large organization, this format allows you to present yourself in your best light — human, modern and impacting.
Want to know more about the corporate video? HERBLOT PRODUCTIONS accompany you in your project from beginning to end, at the service of your image. CONTACT US !
