The real estate video can make the difference to sell or rent faster and at the best price.
In an increasingly competitive real estate market, succeeding in selling or renting a property quickly and at the right price requires more than beautiful photos.
This is where real estate video comes into play: a powerful, immersive tool that can turn an advertisement into a real experience.
At Herblot Productions, in Bordeaux or elsewhere, we are certain that a good real estate video is not just showing parts. It tells about a lifestyle, highlights a good, and makes you want to ask for a visit.
What is a real estate video?
The real estate video is a short film (up to 3 minutes, even short videos for social networks) that presents a good. It could be a house, an apartment, a commercial premises, a farm...
The whole thing is to do it the right way.
This can take the form of a guided tour (indoor, outdoor, environmental) or a staging of the good (light, angles, atmosphere, use of places and objects...).
Sometimes the focus will be on the living environment (style, atmosphere, unique value of the good, etc.), other times on the environment (neighborhood, view, amenities, etc.).
The real estate video can be made in the form of a version adapted for web, but also for social networks or online distribution.
It goes well beyond a simple photo gallery: it is an immersion, a setting in context allowing the potential buyer or tenant to project more easily.
Why make a real estate video? The profit figures
The numbers talk about themselves: real estate video imposes itself as an extremely effective lever.
Several recent studies show that:
- Ads with video receive up to + 403 % requests for visits compared to ads without video.
- The goods shown in video sell up to 31% faster only those offered with photos only.
- 73% of owners are more likely to entrust the sale or rental of their property to an agent or professional who uses the video in his marketing.
- Videos increaseCommitment (time spent on the ad, number of views, sharing), which increases the visibility and attractiveness of the property.
A real estate video is not a luxury, it's a profitable investment.
It attracts more visits, accelerates sales or rental, and often gives a clear competitive advantage.
What is a real estate video actually for a seller, agent or owner?
✅ Better sell or rent faster
By reducing the number of days on the market, by increasing the number of contacts, the video accelerates the process and increases the chances of a fast offer at the best price.
✅ Select really interested visitors
When the advertisement is sufficiently clear and immersive, the candidates who contact are often more serious. This saves time and avoids unnecessary visits.
✅ Valorizing the good and its singularity
Thanks to light, angles and a careful narrative, one can reveal the advantages of a good: volume, view, specificity of the good, potential, atmosphere.
✅ Touching a wider and mobile audience
Between social networks and real estate portals, the video adapts perfectly to modern uses. Potential buyers or tenants watch it from their smartphone or computer, anytime.
✅ Differentiating in a competitive market
In a market full of ads, most of which are still made with non-professional photos, a quality video gives a professional image: serious, transparent, modern. This can make the difference to seduce sellers or buyers.
How to make a real estate video
For a real estate video to be effective, it must be neat, readable, immersive:
- Controlled light: ideally natural, or good interior lighting.
- Stability and good shooting: fluid movements, stable planes, nice composition.
- Adapted rhythm: neither too long nor too fast: keep interest without bothering.
- Setting: logical order (entry, main pieces, exterior), presentation of assets (view, volume, light).
- Montage and storytelling: music, transitions, plan values, voice-over or not, plans that sequence the visit as a real discovery. The video must tell the place.
- Variable formats: long version for site and announcement, short version for social media or quick sharing.
At Herblot Productions, it is precisely this care that we take to ensure that every property is effectively, authentically and professionally displayed.
Why use a professional like Herblot Productions for your real estate video?
Today there are amateur tools (smartphone and other cameras) but the difference is visible.
A professional guarantees:
- image quality and constant sound,
- an artistic look to enhance spaces,
- optimised mounting for sale/rent,
- appropriate dissemination and settings (web formats, social networks, real estate portals),
- a time saving for the seller or agent. No need to take care of anything, just to make the good available.
When you know that videos can generate 403% more surveys, investing in a pro shoot is no longer a cost but a lever of value.
Real estate video is no longer an option: it is a strategic, efficient and often decisive lever to sell or rent a good quickly and at the right price.
With clear numbers (more visits, faster sale, better visibility) and increased expectations of buyers, it becomes a standard.
At Herblot Productions, we put our know-how at the service of your adverts: so that each property finds taker quickly, efficiently, and in the best conditions.
Need to attract more people to your good? To get more requests for visits? Do you want to enhance your agency or property?
HERBLOT PRODUCTIONS accompany you in your project from beginning to end, at the service of your image.
CONTACT US !
