In an increasingly competitive real estate market, real estate photography is still too rarely used.
Yet the quality of the visuals for a good real estate ad has become a determining factor. Even before a visit, these are the photos (and videos real estate) which trigger — or not — interest of a buyer or lessee.
At Herblot Productions, we accompany agencies and various real estate professionals in valuing their property, thanks to visuals designed to attract and make want to project there.
So here are 5 reasons for using a professional real estate photo to value your assets and attract more customers.
1. The real estate photo to make a good impression at first glance
In psychology, we talk about The primacy effect : the first seconds of a meeting have a lasting influence on our judgment, even if contradictory information then appears.
It's exactly the same for a real estate ad. The first images are decisive: they receive attention, make you want to click and allow future buyers or tenants to project.
The professional real estate photos immediately create a positive impression and arouse the desire to discover the good.
2. Gaining credibility and building trust
From the first image, the credibility of the good – and therefore of the one who offers it – is at stake. You must gain the trust of your future client.
Aesthetic, consistent and quality visuals reinforce the perception of seriousness and professionalism of the advertisement.
A well presented house or apartment inspires confidence. Il reassures buyers, value the seller or real estate agent and increases the number of requests for visits.
It's simple: the higher the confidence, the better the prospects.
3. To stand out in a competitive real estate market
The real estate market, especially in densely populated areas, is saturated with announcements. But the good news for you is thatmost of them are similar, and many are illustrated by photos taken quickly, without highlighting or even of poor quality.
The high quality real estate photos and videos allow to get out of the lot.
The real estate photo offers you the opportunity to be better referenced on the various advertising platforms like (Leboncoin, Housing, Well here, etc.) because with better visuals, future customers and curious spend more time on the ad. And like all platforms, better retention is equivalent to putting your content forward. Welcome to the war of our era's attention. In addition to this weight argument, A good staged is noticed, memorized and shared more.
4. Realize your assets
A (real) image professional knows how to sublimate a good, even when it presents constraints.
Mastery light (natural or artificial), shooting angles, composition, suitable equipment, photo editing, It is possible to reveal the potential of a dwelling, to value volumes, exteriors and even the most complex rooms to maximize the attractiveness of a good.
5. Maximize your return on investment
Investing in the real estate photo is not an unnecessary expense: it is a Profitability lever.
A Well Developed attracts more visitors, generates more demands, sells or rents faster and often at a better price.
Return on investment is direct: less time on the market, less negotiation, more efficiency.
Bonus. Real estate photos and videos: a winning duo
Today, the real estate video perfectly complete the photo.
- Ads with video receive up to + 403 % requests for visits compared to ads without video.
- The goods shown in video sell up to 31% faster only those offered with photos only.
- 73% of owners are more likely to entrust the sale or rental of their property to an agent or professional who uses the video in his marketing.
- Videos increaseCommitment (time spent on the ad, number of views, sharing), which increases the visibility and attractiveness of the property.
Together with professional photos, the videos reinforce the impact of the announcement and significantly improve its performance.
Why choose Herblot Productions for your real estate visuals?
Use Herblot Productions, it is to benefit :
- expertise in real estate photo and video (including a strong TV experience for a real estate show),
- a professional look oriented efficiency,
- visuals designed to sell or rent,
- a serious and responsive accompaniment.
Our goal is simple: help you make more effective ads, which attract, reassure and convert.
In real estate, the first impression is often the only chance to catch attention.
Professional real estate photos and videos are now essential to sell or rent faster, better, and at the right price.
If you want to value your assets and maximize the impact of your ads, image is no longer a detail: it is a strategic tool.
Need to attract more people to your good? To get more requests for visits?
Do you want to enhance your agency or property?
HERBLOT PRODUCTIONS accompany you in your project from beginning to end, at the service of your image.
CONTACT US !
